FOREWORD FROM THE GENERAL MANAGER
SHANE WALDEMAR General Manager, DIS
Technology doesn’t replace the human heart of what we do. It enhances it. It helps us form and maintain stronger relationships with our customers.
A digital movement is happening in the farm equipment dealer industry. In the thick of the first few waves of the pandemic, many dealers were forced to adjust their operations. Gathering restrictions, supply chain backlogs, and employee burnout all highlighted a need for greater efficiency in the service department, interacting with customers, and tracking productivity and profitability across every department. While many of us have been able to return to some semblance of normalcy in the past year, some things in the industry feel forever changed. I think many dealers who were hesitant to adopt certain technologies are recognizing the benefits now. We’re seeing amazing advancements in automation, communication, and analytics. But as much as some things change, some things remain the same. The industry continues to show incredible resilience in the face of many challenges. The Ag equipment dealership community is the kindest group of people I’ve had the pleasure of knowing. Our customer relationships are foundational to everything we do at DIS—and we know that for dealers, their relationships with their customers are just as important. Technology doesn’t replace the human heart of what we do. It enhances it. It helps us form and maintain stronger relationships with our customers. In this report, we share changes happening in the Ag equipment market and in the world of dealership technology to help dealers sow the seeds for a stable and profitable future. Here are some of the biggest trends we expect to impact Ag equipment dealers in 2023:
1. Key Farm Equipment Dealer Market Trends 2. Digitally Transformative Dealership Technology 3. Up in the Cloud
4. The Power of Dealership Data 5. Where Do We Go From Here?
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