FOREWORD FROM THE GENERAL MANAGER
S H A N E W A L D E M A R General Manager, DIS
The last two years haven’t been easy. But despite the challenges the industry has faced, dealers have pulled through with incredible resilience. The COVID-19 pandemic and the ripple effect it caused highlighted two things: one, that optimism is truly one of the Agriculture industry’s greatest strengths, and two, that now is always the right time to reinforce your business operations. In the face of change, those who embraced new solutions to improve customer communications, service efficiency, and employee productivity were not only able to survive but thrive. According to a DIS survey of Ag dealers across North America, 20% of respondents plan on opening a second dealership location in 2022, and 14% plan on opening a fourth location or higher. This shows us that there is promise in the year ahead if we can focus on solving problems and strengthening relationships with our teams and our customers. In this report, we want to take a closer look at how dealers have navigated the difficult landscape created by the pandemic. We will share changes happening in the Ag equipment market - from demographic changes to manufacturer requirements to technological advancements - to help dealers sow the seeds for a stable and profitable future. "There is promise in the year ahead if we can focus on solving problems and strengthening relationships with our teams and our customers."
1. Changing Customer Demographics & Expectations 2. Navigating the Technician Labor Shortage 3. Providing Better Service with Mobile Technology 4. Expanding Horizons with Cloud Technology 5. Working with OEMs 6. Leveraging Reporting and Analytics
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