Customer Retention & Attracting New Customers 03.
Customers Want More Personalized Interactions with Dealers Using Data to Enhance Your Dealership Customer Experience
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Trend Highlights
Digital Touchpoints
Leveraging Text Messaging
Importance of Data in the Customer Experience By understanding customers' communication preferences through data analysis, dealerships can further customize their interaction methods, ensuring satisfaction and bolstering relations. CRM systems play a crucial role in maintaining and tapping into this data, enabling dealers to stay connected with their customers and prospects and deliver timely and relevant information.
Customer portals are vital digital touchpoints, allowing customers to interact with dealerships anytime and anywhere, making the experience more seamless and aligned with modern consumption habits. Online reviews give potential customers their first impression of your dealership. Engage with existing customers to share their experiences and enhance your online image.
48% of ag equipment dealers use text messaging for marketing – over half have yet to adopt it. 98% of text messages are read, with 95% of them getting a response within the first 3 minutes. Integrating text messaging with dealership management software can enhance the customer experience; for instance, updating customers about the repair process.
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