IS YOUR BUSINESS E-COMMERCE READY? Consumers have been shopping online for over a decade now, and many people are used to starting their search online. They expect businesses to have a full online presence, including an up-to-date website, active Facebook and Google Business pages, online catalogs, and website chat buttons. According to a DIS Survey of Ag dealers across North America, 45% of respondents have an online catalog that is up to date , but an equal number of respondents do not currently have a catalog on their website. Not having an online presence is a missed opportunity. It is an easy and effective way of piquing customer interest and interacting with your business. These days, everyone is looking for the “Amazon Experience.” They want convenience, the ability to purchase parts when the dealership is closed, an accurate estimate on delivery and service, and communication throughout the sales and service cycles. An up-to-date website and communication automation through channels like email, text messaging, and website chat will be crucial in creating a seamless experience at your dealership.
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