The Marriage of Metal and Microchips
The rise in autonomous equipment requires a new breed of technicians – individuals who are not only well-versed in mechanical troubleshooting but also have a strong grasp of software diagnostics and updates. The shift from hands-on mechanical repairs to a mix of hardware and software problem-solving has widened the talent gap in the industry. In a DIS survey of ag equipment dealers across North America , 87% stated hiring/retaining talent as the biggest challenge they anticipate facing in the year ahead.
What are some of the biggest challenges you expect to face in the year ahead? Check all that apply.
15 %
Cybersecurity
87 %
Hiring / retaining talent
37 %
Attracting new customers
28 %
Customer retention
80 %
Rising product prices
44 %
Parts shortages
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
A considerable segment of today's ag equipment technicians has honed their skills through years, if not decades, of hands-on experience. Their expertise is rooted in tactile familiarity with machinery, informed by years of troubleshooting and understanding machinery's idiosyncrasies. However, this knowledge is often undocumented . There's a pressing need to infuse fresh talent who bring a mix of mechanical and digital expertise. But this is just one side of the coin. On the other side lies the challenge of upskilling current technicians.
The number of students and younger people even considering going into the Ag service industry has dropped significantly over the past few years and the skill set they need has dramatically changed as well. Fewer techs entering the industry means higher cost to hire those that are qualified and have the skill set.
JAMES WEISENBERGER Selby Implement Company
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