Customers Want More Personalized Interactions with Dealers
In an increasingly digital world, customers often take to the internet to explore products, services, or companies . The rise of the digital farmer is most prominent among the younger generation. Just like their contemporaries in other sectors, young farmers are keen digital adopters.
What Can Dealers Do to Create a More Tailored Experience?
1. Customer P ortals
Customer portals allow customers to get what they need from your dealership on their own time, using their own devices. They can easily access records shared with them, which modernizes their experience. The self-serve access is great for dealers and customers, as it lowers the number of requests for support and makes it easy for customers to get in touch with your dealership.
2. Harness the Power of Online Reviews
They’re not just feedback; they're modern-day endorsements. A positive online review can amplify your dealership's reputation. And when your dealership shines with sterling reviews right there on Google, it not only boosts credibility but also encourages new customers to walk in.
But how do you get more of these positive reviews? Engage with your customers. Through tools like DIS Notify , encourage them to share their experiences. A prompt after their visit, a quick survey about the service they received, or a gentle reminder to drop a review not only garners feedback but also sends a clear message: you value their opinion. In a DIS survey of ag equipment dealers across North America , when asked if dealers would increase their focus on online sales in the next year, 48% said moderately, and an additional 15% said yes, significantly.
Will you be increasing your dealership's focus on online sales and e-commerce in the next year?
37 %
48 %
15 %
No change in our approach
Yes, moderately
Yes, significantly
13
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