3. Reach Customers Through Text Messaging
Although emails are still a popular method for communicating with customers, text messaging is an underutilized tool that can significantly enhance your customer communication strategy. Text messages generally have a more personal, urgent feel than emails, increasing the likelihood of customers opening and even responding. An astonishing 98% of text messages are read, and 95% are read and responded to within 3 minutes .
In a DIS survey of ag equipment dealers across North America , 48% currently use text messaging for their marketing, while just over half of respondents still don’t and a not so insignificant number say they don’t plan to start either. An integrated text messaging solution with your dealership management software, like DIS Notify , will enhance communication with customers, build brand recognition, and improve your dealership’s customer experience. You can send them a welcome message as the first outgoing message to your customer, text them updates during the repair process, and respond directly to the message. This sets a positive tone for the conversation and lets your customer know what to expect.
Do you use text messaging to send service status updates, marketing promotions, etc., at your dealership?
37 %
48 %
15 %
No, and I don't plan to start
No, but want to start
Yes
14
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