Using Data to Enhance Your Dealership Customer Experience
4 Ways a CRM Can Strengthen Customer Relationships
DIS Notify Tips
Create your canned/templated messages to ensure consistency in your messages with your customers and across locations Always include the name of your dealership on each outgoing message Use a welcome message as the first outgoing message to your customer Add a survey message so customers can leave a review about their service experience Engage with your customers by asking them questions when you text
Central Place for Storing Data: retrieve entire interaction history with a customer without manually piecing together timelines Improve Internal Dealership Communication: CRMs make data entry consistent and often integrate with a DMS, making it easier for customer information to be shared and communication to be automated Manage and Evaluate Sales Team Performance: Evaluate sales performance in specific areas or for the entire team. Sales reps can also track what needs to happen next in the sales cycle Never Miss a Lead: A CRM helps you identify and follow up on promising leads and even remind you to get in touch with a customer at regular intervals.
Your dealership also collects a lot of data internally. But, if that customer data is not stored or segmented correctly, you’re missing out on the opportunity to use it to improve your dealership’s customer experience. That’s where a customer relationship management (CRM) system is useful. It’s one of the most powerful tools to help you keep in touch with your customers and prospects, contact them, and provide them with relevant information at just the right time. Curating comprehensive customer profiles and tracking relevant data points can transform the customer experience, especially since communication is at the heart of customer relations. By tapping into data, dealerships can discern their clientele's communication preferences. If texting emerges as a favorite, as the DIS survey suggests, integrating it can boost customer satisfaction exponentially. Ask your customers how they prefer to be communicated with.
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